Ellena is the face behind Ellena Lashes — a bubbly yet down-to-earth lash artist, trainer, and supplier who unintentionally found her way into the beauty industry during one of the hardest periods of her life.

At just 18 years old, after experiencing an abusive relationship and difficult personal circumstances, Ellena began making her own strip lashes simply because she could no longer afford to get them done herself. What started as a small comfort during a difficult time quickly turned into something much bigger, as people constantly began asking where her lashes were from .

Completely self-taught, Ellena turned her passion into a full-time career. What started as one-hour appointments soon became full days with clients, 70-hour working weeks, and building a successful business from the ground up. Although the journey came with burnout, challenges, and a lot of hard work, it also brought a healthier, happier life and a business she is incredibly proud of today.

Ellena now teaches her popular “Learn to Lash the Ellena Way” courses, offering a range of single-day and fast-track training designed to help aspiring lash artists gain confidence, master their skills, and understand the real business side of the industry too. She is passionate about teaching all the things most courses don’t usually cover, making sure every student feels genuinely supported throughout their journey .

Known for her relatable personality and viral TikTok content, one of Ellena’s client text videos reached an incredible 22.1 million views, helping grow a loyal online following and establish Ellena Lashes as not only a successful lash business, but also a recognised lash supplier within the beauty industry.